Why Study Marketing and Advertising in 2020?


The top 6 reasons you should choose to study a marketing and advertising degree.

Choosing a career path is a daunting process. You may find yourself wondering; “What degree should I study to meet my future career aspirations?” If you are a creative, forward-thinking individual, a degree in marketing and advertising is well-suited to you.

Are you thinking of enrolling in a university in 2020, but don’t yet know what to study? Here is a list of the top 6 reasons you should choose to pursue a degree in marketing and advertising.

1. A wide range of career options

A degree in marketing and advertising offers you many different types of career opportunities after you graduate. You may decide to work as a brand manager, a consumer research analyst, or perhaps an advertising executive. The diversity in careers in marketing and advertising has been fuelled by ongoing innovations in digital technology, allowing marketing and advertising graduates to enter professions in exciting fields like online digital marketing and social media advertising.

2. Marketing and advertising specialists are always in demand

You will find no shortage of work as a marketing and advertising expert. Marketing is an essential process for every business or organisation, especially since our global consumer markets are growing increasingly competitive as time goes by. As more marketing and advertising services are required throughout the world, so too are the people who add their skills to the industry!

3. Incredible earning potential

Marketing and advertising professionals are highly-valued in companies and other organisations, which means that they are remunerated well for the work that they do. As you progress in your marketing and advertising career, you are unlikely to be disappointed by your ability to achieve financial security in a competitive international career market.

4. Let your creative juices flow

Why Study Marketing and Advertising in 2020 Creativity
Nobody wants to do a job that is boring or repetitive. Creative, out-of-the-box thinking is a must in any marketing and advertising profession where you will be exposed to many different projects and opportunities. As a marketing expert, you will be able to use your creative skills to develop campaigns and strategies that stand out and grab the attention of consumers.

5. Your career can be as interdisciplinary as you want it to be

During your studies, you will be able to take on many different subjects that might influence the direction of your marketing and advertising career. This means that you could study marketing and advertising within the theoretical frameworks of another discipline. Say, for example, you are particularly interested in psychology: you might decide to use your skills in psychology to better understand consumer behaviour, allowing you to tailor your marketing communication precisely to how you expect consumers to interact with it.

6. Abundant networking opportunities

As you know, each and every business and organisation needs to incorporate a marketing strategy into its overall operations. Because of this, marketing professionals have the opportunity to work with people from a variety of different industries and sectors. Not only will this help you have a better understanding of how our world and society work, but it will also expose you to many influential people and corporations, allowing you to build valuable networks for future professional growth.

The marketing and advertising industry has grown exponentially over the years and has come to play a crucial role in the ways we interact with each other as a global society. With new opportunities for advancement popping up all over the communications media sector, it goes without saying that a career path in marketing and advertising is a lucrative and exciting one to follow.

Are you sold on the idea of studying marketing and advertising in 2020 but don’t yet know where to go? Studying abroad in Spain is an excellent option for students who wish to gain an international tertiary qualification that will set them aside in a competitive global job economy. Have a look at what MIUC’s Bachelor in Marketing and Advertising can offer you!