Marketing and Social Media
This is a three-year BSc (Hons) in Marketing and Social Media, taught entirely in English and worth 360 UK credits. Your degree will be awarded by the University of West London, UK.
Global business knowledge with a digital-first edge
Social media is one of the most powerful tools in modern marketing. It’s where brands grow, conversations happen, and customers make decisions. This programme shows you how to use platforms such as Instagram, LinkedIn, TikTok, and YouTube to increase visibility, build audiences, and strengthen relationships with consumers.
You will learn how to plan and run campaigns across digital channels, evaluate performance, and understand the psychology behind audience engagement. Along the way, you will develop creativity, analytical thinking, and the confidence to make strategic decisions – all essential skills for a career that keeps evolving.
Graduates are ready for entry-level roles in marketing, campaign management, consultancy, and social media management, with clear opportunities to progress into senior positions as experience grows. Many students also go on to postgraduate study or launch their own digital ventures.
This degree prepares you to thrive in a world where brands win by communicating well – and where the right content, in the right moment, can change everything.
Tuition Fees
The annual tuition fee is 20,800 €, which includes course registration, tuition and standard study materials, full access to the Blackboard learning platform, unlimited use of the library, visa and immigration support, and 24/7 student assistance across both semesters.
Students who complete their tuition payment before 15 May are eligible for an early payment benefit. Paying the full year in advance grants a 15% discount, while paying for a single semester in advance grants a 10% discount, provided the payment is received before the deadline.
Course registration takes place during the first week of the semester. Choosing not to attend later in the term does not remove the academic or financial responsibilities for courses already registered. Any course a student wishes to withdraw from must be formally de-registered through Student Services.
All students must familiarise themselves with the University’s published regulations and ensure full compliance throughout their studies.
Entry Requirements
To apply for this programme, you must have completed secondary education and hold a recognised High School Certificate, with your certificate and transcripts officially translated into English or Spanish. If you have studied part of a degree elsewhere, you may request a credit transfer. Applicants aged 21 or above who do not meet the usual academic criteria may still be considered if they can demonstrate relevant work experience, as applications are assessed individually.
If you would like to enter directly into Level 5 (year two), you should already hold suitable prior learning, such as 120 undergraduate credits at Level 4 or a CertHE in a related subject.
Entry directly into Level 6 (year three) may be granted to applicants with 240 undergraduate credits across Levels 4 and 5, or qualifications such as a DipHE, Foundation Degree, or HND in a relevant field.
Applicants must also demonstrate English language proficiency if they have not previously studied in an English-speaking school or country. MIUC accepts IELTS with a minimum overall score of 6.0 and no component below 5.5, TOEFL iBT with a score of 88 or above, the Cambridge Certificate at B2 level, or a pass in the MIUC English Test.
Each application must be accompanied by a copy of your passport or national ID, a recent passport-sized digital photograph, your translated high school certificate and transcript, a curriculum vitae, two letters of recommendation, and a Statement of Purpose of at least 500 words outlining your motivation for studying at MIUC and your future goals.
International students should apply early, as Spanish immigration rules require the student visa process to begin at least two months before the start of the programme.
Level 4
Autumn Semester
Principles of Marketing
This module introduces you to how businesses understand what customers want and how they design, communicate, and deliver value. You will explore the role of customer satisfaction, competitive positioning, and the importance of creating products people actually choose.
Professional Skills
Here you will develop the essential skills needed for success in business and academic environments. You will practise clear writing and confident presenting, learn how to collaborate effectively in teams, and strengthen your verbal and written communication. Professionalism in the workplace — including etiquette, ethics, and organisational behaviour — is a key focus throughout.
Principles of Advertising
This module explores how brands use advertising to influence attitudes, shape perception, and drive action. You will learn how messages are crafted for different audiences and how advertising fits within the broader marketing strategy.
Spring Semester
Principles of Digital and Social Media Marketing
This module introduces you to the core concepts of digital marketing and how online platforms shape modern consumer behaviour. You will explore both the digital marketplace and the broader forces driving it, while learning how to build strategy, create engaging content, and use social media tools to deliver meaningful digital experiences.
Workplace Employability Skills
This module prepares you for the professional world by developing the skills employers look for most. You will learn how to present yourself confidently, work effectively in teams, solve problems in real business contexts, and adapt to the expectations of a modern workplace.
Market Data Analysis
In this module, you will learn how to interpret data to inform marketing decisions. You will explore consumer insights, performance metrics, and analytical tools that help businesses understand what works — and what to improve — in a competitive market.
Level 5
Autumn Semester
Marketing and Brand Management
This module examines how brands are built, positioned, and managed in competitive markets. You will explore brand strategy, customer perception, and the role of marketing in shaping brand value. Through real case studies and practical assessments, you will learn how strong brands maintain relevance, trust, and loyalty.
Web Design and Development
You will learn the fundamentals of designing and building websites that support effective marketing. The module covers layout, user experience, accessibility, and the technical basics behind modern web development. By the end, you will be able to create and publish a fully functioning website tailored to brand needs.
Social Media and Analytics
This module focuses on how brands use social platforms to reach audiences and measure success. You will work with analytics tools to track performance, understand user behaviour, and optimise content and campaigns based on data insights.
Spring Semester
Enterprise and Business Development
This module explores how entrepreneurs create value and bring new ideas to life. You will learn how to spot opportunities, evaluate potential markets, and develop a business plan that demonstrates commercial viability. The focus is on practical insight and strategic thinking – the foundations of successful enterprise.
Marketing Campaign Planning
You will learn how to plan, structure, and deliver effective marketing campaigns from concept to execution. This includes defining objectives, choosing the right channels, managing budgets, and evaluating results to ensure real impact.
Research Methods
This module introduces the essential tools and techniques used to investigate marketing and business questions. You will learn how to design research, gather and analyse data, and interpret findings — skills that support both academic success and professional decision-making.
Level 6
Autumn Semester
Marketing Research Project
This project allows you to apply the research skills gained throughout the programme to a topic of your choice. You will investigate a real marketing problem, analyse data, and present strategic recommendations based on your findings.
Global Marketing
This module focuses on how brands operate internationally. You will explore global consumer behaviour, cross-border strategy, and the challenges and opportunities businesses face when expanding into new markets.
Digital and Social Media Marketing Planning Framework
You will learn how to assess the digital environment, set measurable objectives, build strategy, and plan campaigns with clear tactics, budgets, and performance targets. The emphasis is on practical, data-driven decision-making that delivers results.
Spring Semester
Marketing CRM
This module explores how organisations manage relationships with their customers to build long-term value and loyalty. You will learn how data, segmentation, and personalised communication help brands retain customers and grow their lifetime value across multiple channels.
Consumer Behaviour
Understanding people is at the heart of great marketing. This module examines why consumers think and act the way they do, how they make decisions, and what influences their choices. You will explore psychological, cultural, and social factors that shape behaviour – insights you’ll apply directly to real marketing challenges.
This is MIUC
MIUC Marbella sits in a quiet hillside area of Marbella, just a short walk from the city centre and the sea – a secure, gated campus surrounded by landscaped gardens and views of the Mediterranean.
Inside, you’ll find multimedia-powered classrooms designed for no more than twenty students, so discussion stays personal and professors know your name. Every space is equipped with advanced interactive technology integrated with the Blackboard platform – so the experience feels as seamless as it is serious.
While you’re here
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