How to Live and Succeed in Marbella: Insights from Bernard Fay

If you are thinking about relocating to Marbella for work, study, or business, you are not alone. This iconic destination on Spain’s southern coast is known not only for its beauty and lifestyle, but also for its growing international economy.
In this exclusive interview, Bernard Fay—Managing Partner at UHY Fay & Co. and long-time Marbella resident—shares expert insight into how to make a successful life in this thriving city. From tax planning and entrepreneurship to career advice and personal reflections, Bernard offers a practical roadmap for anyone considering Marbella as their next move.

How to Live and Succeed in Marbella: Insights from Bernard Fay

Marbella is more than just a sun-soaked paradise; it’s a thriving international hub where business, lifestyle, and opportunity meet. Bernard Fay, managing partner of UHY Fay & Co., has spent over 40 years witnessing Marbella’s transformation. In a recent interview, he shared invaluable advice on how to live, work, and thrive in this vibrant city. Whether you are considering a move, launching a business, or seeking success, here’s how to make Marbella work for you.

1. Know Your ‘Why’: The Key to Moving to Marbella
Marbella’s stunning beaches, world-class gastronomy, and enviable climate attract thousands of newcomers each year. But before packing your bags, Bernard advises asking yourself:

-Why am I moving to Marbella?
-Are you relocating for the lifestyle and weather?
-Are your children moving here for school or university?
-Are you considering it as a business or investment opportunity?
Understanding your motivation will help you make informed decisions about residency, taxation, and long-term plans.

2. Plan Smart: The Importance of Pre-Immigration Tax Planning
One of the most crucial aspects of relocating to Spain is tax planning. Bernard emphasises that many foreigners don’t realise that once they become residents, their global income is subject to Spanish taxation.
“Spain has a sophisticated tax system, so getting the right advice beforehand is essential,” he explains. “Pre-immigration tax planning ensures that your financial setup is optimised for Spanish residency.”
UHY Fay & Co. regularly assists clients in understanding how their assets, businesses, and tax obligations will be affected by the move. Planning ahead can help avoid unnecessary tax burdens and ensure a smooth transition.

3. Success in Marbella: Work Hard and Think Long-Term
Success in Marbella isn’t an overnight phenomenon—it requires hard work and strategic planning. Bernard insists that whether you’re launching a business or building a career, the principles remain the same:
Commit to Hard Work: Marbella is not just a place for leisure; it’s a city full of entrepreneurs and professionals striving for excellence.
Have Clear Values: “You only get one chance to establish your values,” Bernard says. “Decide from the beginning how you want to conduct your business and stick to it.”
Understand the Market: Marbella is not London, Paris, or Madrid. Research the local economy, identify gaps, and choose a business model that fits Marbella’s unique lifestyle and demographic.

4. Setting Up a Business: Is It Easy?
The good news? Establishing a business in Marbella is a relatively straightforward process. According to Bernard, the first step is ensuring feasibility:
-Does the business align with the Marbella market?
-What’s the competition like?
-What are the legal and financial implications?
Spain offers attractive tax incentives, including a reduced corporate tax rate of 15% for new businesses. However, navigating the legal and tax landscape requires expert guidance. A professional services firm like UHY Fay & Co. can provide essential support to ensure compliance and efficiency.

5. Thriving Sectors: Where Are the Opportunities?
While real estate and tourism have long been Marbella’s economic drivers, Bernard highlights the rapid growth in other sectors:
Technology: Marbella is home to an increasing number of tech firms, with some even listed on stock exchanges.
Healthcare: Private medical clinics and specialised healthcare services are booming.
Hospitality and Luxury Services: As a prime destination for high-net-worth individuals, Marbella offers significant opportunities in premium hospitality, concierge services, and wellness industries.

6. Hiring in Marbella: What Employers Look For
Hiring trends in Marbella have shifted dramatically. Bernard recalls that in the 1980s, a job posting could receive thousands of applications. Today, it’s the candidates who often interview companies to decide if they want to join.
So, what do top employers look for?
Skills and Expertise: A strong professional background is essential.
Attitude and Cultural Fit: “Attitude is everything,” Bernard says. “We look for people who can integrate well into our company culture.”
Commitment to Excellence: Businesses in Marbella demand high standards, so showcasing dedication and adaptability is crucial.

7. The Future of Marbella: Growth or Hype?
Some question whether Marbella’s current boom is just a trend, but Bernard assures that it’s a permanent evolution. With infrastructure investments like the expansion of Málaga Airport and the development of the university hospital, the city is growing steadily.
“There is no hype,” he states. “Marbella is evolving with long-term investment and development.”

8. Why Marbella? Bernard’s Personal view
After decades of international travel, Bernard remains convinced that Marbella is one of the best places to live.
“The more I travel, the more I appreciate Marbella,” he says. “The lifestyle, the people, the climate—everything about it is exceptional.”
What sets Marbella apart is its welcoming nature. “No one here considers themselves a foreigner,” he adds. “Everyone who moves here becomes part of Marbella.”

Final Thoughts: Is Marbella Right for You?
Marbella offers immense opportunities for those willing to work hard, plan smart, and embrace its unique lifestyle. Whether you are an entrepreneur, investor, or professional seeking a new adventure, success in Marbella is possible with the right mindset and preparation.
As Bernard Fay sums it up: “Success is the consequence of doing things properly.”