Meet Our Lecturers
Marketing, Business Strategy
Murilo Branco, PhD
PhD in Business and Economics, Malaga, Spain
University of Iowa, USA
Dr Murilo Branco has been a lecturer at MIUC since 2016, bringing with him a wealth of international experience gained from both work and study abroad. His educational journey includes living in Australia, where he graduated with a degree in business with a marketing emphasis from the Kent Institute of Business. During his time in Australia, he worked in a distribution company specialising in imported decoration goods in the Sydney area.
In Brazil, Dr Murilo Branco dedicated seven years to working at the third largest container terminal in the country, assisting customers in finding optimal logistics solutions. His commitment to professional development led him to Antwerp, Belgium, in 2012, where he received a grant to study Container Terminal Management at the APEC Institute.
In 2013, Dr Murilo Branco completed his MSc in Supply Chain Management Relationship, marking the beginning of his career as a professor teaching Production Systems and Reverse Logistics. He successfully obtained his PhD in Business and Economics from the University of Malaga in 2021, graduating with cum laude and international mention. His research focus included Green Supply Chain Management and consumer behaviour.
Since 2019, Dr Murilo Branco has also been a professor in the MBA and BBA programs at the University of Gibraltar. Concurrently, he holds responsibilities in sales and marketing at Galaxy Kayaks, a Spanish kayak distributor, overseeing operations in the Portugal region since 2016. His primary areas of expertise and interest lie in Marketing, Supply Chain Management, and Business Strategy.
Research and Professional Activities
1. Publications
– Japutra, A., Vidal-Branco, M., Higueras-Castillo, E. and Molinillo, S. (2022),
&Unraveling the mechanism to develop health consciousness from organic food: a
cross-comparison of Brazilian and Spanish millennials&British Food Journal, Vol.
124 No. 1, pp. 197-220. https://doi.org/10.1108/BFJ-10-2020-0952
– Branco, M.V. (2022). Supply Chain Orientation: A Port& Supply Chain Model. 1st
Edition. Editora Appris.
– Branco, M., Teixeira, R., Mir, S., & Lacerda, D. P. (2021). Barriers to the
Development of Port Operator Supply Chain Integration: An Evaluation in a
Developing Country. Transportation Journal, 60(2), 141–170.
– Molinillo, S., Vidal-Branco, M., Japutra, A. (2020) Understanding the drivers of
organic foods purchasing of millennials: Evidence from Brazil and Spain Molinillo,
S., Vidal-Branco, M., Japutra, A. (2020) Understanding the drivers of organic
foods purchasing of millennials: Evidence from Brazil and Spain. Journal of
Retailing and Consumer Services
– Vidal-Branco, M., Molinillo, S., Japutra, A., Longaray, A. (2019) Organic Food
Purchasing of the Millennials Generation: Case of Brazil, Omnichannel
marketing: las nuevas reglas de la distribución y el consumo en un mundo
omnicanal, pp. 331 – Cátedra Fundación Ramón Areces de Distribución
Comercial · 1 oct. 2019.
– Chernikova, A., Branco, M. (2019) Product placement in computer/video games:
an analysis of the impact on customers purchasing decision. Innovative
Marketing · 1 sept. 2019.
– Branco, M., Kobakova, D. (2018) Turning a commodity into an experience: the
“sweetest spot” in the coffee shop Branco, M., Kobakova, D. (2018) Turning a
commodity into an experience: the “sweetest spot” in the coffee shop. Innovative
Marketing · 1 dic. 2018.
– Branco, M. & Teixeira, R. (2014). The use of Market Intelligence as driver for key
relatonships in Supply Chain Management. Product and Production Journal,15
(3) 47-58.
– Branco, M., Lambiase, D., Mattioda, P., Oliveira, G. & Teixeira, R., (2014).
Service co- production in the Post graduation: an analysis of the master student
behavior in the Brazilian context. Revista produção online, 14, 294.
– Branco, M. (2013). Analysis of supply chain orientation of a container terminal: a
model for management of different levels of strategic relationship. Master
Dissertation, Unisinos.
2. Conferences
– 13th International Conference on New Challenges in Management and Business
(NCM). 2019.
– XIV Undergratuated Congress at Universidade Federal do Rio Grande do Sul
URGS. Branco, M. V. & Souza, A. S. (2002). Study of perceived image and its relationship with the intended strategy: exploratory/qualitative stage. Porto
Alegre, Brazil.
3. Achievements
– Ph.D.: Business and Economics, Universidad De Malaga Malaga, Spain 2021
– Master of Science: Business Administration, Universidade Do Vale Do Rio Dos
Sinos
– São Leopoldo, Brasil 2013
– Port&Trainning: Port Management, APEC – Port Trainning Center, Belgium 2012
– Specialization: Marketing Management, Kent Institute of Business And
Technology Sydney, Australia 2005
– Bachelor of Administrative Studies: Business Management, Fundação
Universidade Federal Do Rio Grande, Rio Grande Area, Rio Grande, Brazil 2003
