BSc (Hons) Marketing and Social Media

BA Marketing & Advertising: Communications & PR

Learn how to implement creative advertising strategies and apply marketing techniques at the strategic and operational levels.

Duration: 3 years
Language: English
Degree awarded: BSc(Hons) Marketing and Social Media

UK credits: 360

This programme provides an excellent avenue for enhancing your expertise in marketing within the swiftly evolving landscape of interactive platforms.

You will delve into the fundamentals of the marketing mix and acquire the capability to enhance it through meticulously devised online campaigns. Additionally, you will acquire the proficiency to adeptly execute and gauge the impact of these campaigns.

Specifically, the course furnishes an understanding of social media and performance marketing within the marketing domain. This will equip you with the knowledge to effectively promote brands, products, and services online, along with the ability to generate and proficiently transform leads.

Social media marketing plays a pivotal role in digital marketing, offering users the means to promote, communicate, and appraise products and services through social media platforms. The overarching objective is to augment brand visibility, expand the customer base, and enhance customer relationships.

Prominent social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Instagram have witnessed substantial growth as marketing tools, constituting the swiftest evolving facet of marketing today.

Throughout the duration of the programme, you will acquire a comprehensive grasp of diverse theories and methodologies to assess and enact marketing strategies. You will cultivate the capacity for self-reflection, appraising both your own and others' professional practices, alongside fostering independent learning skills that aid in plotting your future growth.

The programme aspires to equip students for entry-level marketing roles, initiating their journey as marketing professionals. Subsequent experience will open avenues to ascend to senior managerial positions across diverse organizations.

This degree equally lays the foundation for postgraduate pursuits and ongoing professional advancement, while also furnishing the credentials to seek employment in fields like:

- Marketing
- Social media marketing
- Campaign management
- Consultancy

Furthermore, the course empowers you to consider entrepreneurial ventures, encompassing the establishment of your own marketing or social media consultancy services.


Year 1 / Level 4

Fall Semester

Principles of Marketing: In this module, you will explore the products desired by customers and techniques for communicating product advantages and easily accessible sales venues to customers. This will lead to an appreciation of the significance of ensuring customer satisfaction and excelling in this aspect over competitors.

Professional Skills: Within this module, you will acquire the ability to delineate academic writing competencies and presentation aptitude. You will demonstrate efficient collaboration within a group to accomplish tasks (teamwork proficiency) and exhibit adeptness in verbal and written communication pertinent to the business milieu. Furthermore, you will replicate the significance of business decorum and underscore the significance of regulations and principles within an organisation.

Principles of Advertising

Spring Semester

Principles of Digital And Social Media Marketing: You will receive an introduction to digital marketing and its influence on the field of marketing. Exploring the online market landscape, you will engage in micro-level analysis and delve into the broader macro environment of digital marketing. The module will provide you with a comprehensive understanding of digital marketing strategy and equip you with the skills to effectively utilize digital marketing and social media tools for crafting impactful digital encounters.

Workplace Employability Skills: The module's emphasis lies in readying you for the professional sphere and furnishing you with the competencies essential for securing employment and performing proficiently within a professional setting.

Market Data Analysis


Year 2 / Level 5

Fall Semester

Marketing and Brand Management: During this module, you will delve into topics encompassing process design, location decisions, layout planning, capacity management, supply chain administration, and quality management. Notably, your focus will be on real-world instances and case studies. This will involve collaborative or individual assessments where you will showcase your research discoveries, culminating in a conclusive written examination.

Webdesign and Development

Social Media and Analytics

Spring Semester

Enterprise and Business Development: You will assess the competencies and strategies that entrepreneurs contribute to the process of generating value and the factors that incentivize the transition into entrepreneurship. You will grasp the methods of identifying, scrutinizing, and assessing information sources pertinent to formulating a business plan that showcases the economic feasibility of a potential business venture.

Marketing Campaign Planning

Research Methods

Year 3 / Level 6

Fall Semester

Marketing Research Project:

Global Marketing

Digital and Social Media Marketing Planning Framework: You will enhance your capacity to scrutinize marketing environments, establish clear goals, formulate a precise strategy, outline tactics, and formulate budget and projection plans.

Spring Semester

Marketing CRM

Consumer Behaviour

Upon successfully completing the course, there are various avenues for career advancement available to you, including:

- Marketing
- Social media marketing
- Campaign management
- Consultancy
- Market research.

We process applications continuously as they are submitted under our Rolling Admission policy.

Entry Requirements:

Mature applicants (aged 21+): If you lack the stipulated qualifications but possess pertinent work experience, you are encouraged to apply. Your application will be assessed on an individual basis.

Entry to Level 5 (year 2): To enter the second year of this course directly, you should demonstrate suitable knowledge and experience. For instance, you are an excellent candidate if you hold 120 undergraduate credits at Level 4 or a CertHE in a related field.

Entry to Level 6 (year 3): To directly access the third year of this course, you must exhibit fitting knowledge and experience. For instance, you are an ideal candidate if you possess 240 undergraduate credits (at Levels 4 and 5), a DipHE, Foundation Degree, or HND in a related field.

  • High School Certificate: You are eligible to apply if you have completed high school education. If you have studied part of a degree at another university or accredited higher education institution, you can apply for a credit transfer.
  • Proof of English Proficiency*: You must provide proof of English proficiency if you have not previously studied in an English speaking school or country. We accept the following tests and minimum scores:
    • IELTS - 6.5
    • TOEFL iBT - 88
    • Cambridge Certificate - B2
    • MIUC English Test - Pass

You must provide the following documents with your application:

  • Copy of Passport or ID
  • Passport-sized digital photograph
  • High School Certificate (officially translated to English or Spanish)
  • High School Grade Transcripts (officially translated to English or Spanish)
  • Statement of Purpose
    (minimum 500 words on why you want to study at MIUC, your expectations, and aspirations)
  • Two Letters of Recommendation
  • Curriculum Vitae

Tuition Fees

Tuition fee includes the following:
Fall Semester: Spring Semester: Yearly Fee:
Course registrations
Study fees and course materials
Access to Blackboard Learning Platform
Full access to the Library
Visa and immigration advice and support
24/7 daily student support
Total ammount: 9.450,00 € 9.450,00 € 18.900,00 €
In total: 18.900,00 €


You must register for your courses during the first week of the semester. Merely not attending classes later in the semester does not exempt you from your financial or academic obligations for courses in which you have previously enrolled. If you want to drop one or more courses, you must officially de-register for them at the Student Services.

It is your responsibility to be aware of and understand university regulations as published.


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