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MA Marketing and Advertising: Communications & PR

Pre-sessional English Courses for Master Students

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields.
Duration: 1 year / 2 years
Language: English
Programme Title: Marketing & Advertising: Communications & PR
Degree Awarded: Master in Communications - Marketing and Advertising

This programme provides students with the knowledge and skills to identify needs and offer tangible solutions to these through marketing, branding and advertising. We deliver to our students a contemporary education based on the acquisition of theoretical knowledge applied to practical scenarios.

You will have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives. Given the revolution that is underway in global communications, marketing, advertising and public relations are at the forefront of innovation. Marketing and advertising play an important commercial function within businesses and organisations.

What will you learn?

We provide our students with the theoretical and practical tools to develop their critical and creative thinking skills and thrive within a globalised economy.

  • Communication Skills: Defend ideas and opinions with excellent written and verbal communication skills.
  • Theoretical Analysis: Recognise and explain the theoretical contribution of relevant authors in the field of marketing and media theory, and media production.
  • Contextual Data Analysis: Evaluate and analyse information and data under relevant social contexts.
  • Presentation Skills: Communicate your views, research results, conclusions and theoretical knowledge publicly.
  • Marketing Strategy: Analyse markets in detail and correctly put strategies into practice.
  • Campaign Coordination: Plan, initiate, coordinate and evaluate marketing, advertising and communication campaigns in different contexts and organisational environments.
  • Marketing Management: Contribute to the success of businesses or organisation through individual and group work, applying principles and methods of marketing management.

With our MA in Marketing and Advertising, you will have many different and exciting career opportunities.

Become who you want…

Focus your subject choices within the programme to suit your career aspirations. Your employability is also enhanced through internships and the Capstone Project.

  • Product/brand manager
  • Market researcher
  • Marketing & advertising account manager
  • Category manager
  • Advertising strategist
  • PR practitioner
  • Campaign coordinator
Rolling Admission - We receive and process applications on an ongoing basis as they are sent in.
Entry Requirements:
  • 4 Year Bachelor Degree* or equivalent from a national or international accredited academic institution.
  • Proof of English proficiency** of candidates who have not previously studied in an English speaking school or country.
    The tests and minimum scores we accept are:
    - IELTS 7
    - TOEFL iBT 95
    - Cambridge Certificate C1
    - MIUC English Test - Pass
Application Supporting Documents:
  • Copy of Passport or ID
  • Passport sized digital photograph
  • Proof of English Proficiency (If you are not from an English speaking country or have not
  • previously studied in English)
  • Bachelor Certificate (Officially translated to English or Spanish)
  • Bachelor Grade Transcripts (Officially translated to English or Spanish)
  • Statement of Purpose (500 words on why you want to study at MIUC, your expectations and aspirations)
*If you have not completed a four year bachelor degree you may be eligible to undertake the final year at MIUC to then enrol in the MA. Contact admissions@miuc.org for more information.
**Pre-sessional English courses are available to those who do not satisfy the English proficiency requirement.

Tuition Fees for 1 year MA programmes

Tuition fee includes the following:
Fall Semester: Spring Semester: Yearly Fee:
Course registrations
Study fees and course materials
Access to Blackboard Learning
Full access to the Library
Private Health insurance
Visa and immigration advice and support
24/7 daily student support
Total ammount: 9.950,00 € 9.950,00 € 19.900,00 €
* For the annual payments in advance, we provide 5% discount
* Apart from the health insurance that we provide for you, you must also submit a travel insurance that is mandatory for the visa procedure.


Tuition Fees for 2 year MA programmes

Tuition fee includes the following:
1st Fall Semester: 1st Spring Semester: 2nd Fall Semester: 2nd Spring Semester: Yearly Fee:
Course registrations
Study fees and course materials
Access to Blackboard Learning
Full access to the Library
Private Health insurance
Visa and immigration advice and support
24/7 daily student support
Total ammount: 7.475,00 € 7.475,00 € 7.475,00 € 7.475,00 € 29.900,00€
* For the annual payments in advance, we provide 5% discount.
* Apart from the health insurance that we provide for you, you must also submit a travel insurance that is mandatory for the visa procedure.


All students are required to register for the courses in the first week of the semester. Simply not attending classes later during the semester does not release you from the financial or academic obligation for courses in which you have previously enrolled. If you wish to drop one or more of your courses, you must officially drop the course(s) by de-registering at the Student Services.

IT IS THE RESPONSIBILITY OF EACH STUDENT TO BE AWARE OF AND UNDERSTAND UNIVERSITY REGULATIONS AS PUBLISHED.

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